2016-05-21 17:41:43 Challenge: Muskaan wishes to purchase a washing machine in a retail store. There are variety of models from different companies available. She wants a machine with simple digital operations. When the sales personnel demonstrate usage it looks simple enough. But she is not confident if she can repeat the steps back at home. She is also worried that if she takes a too simple model, it might not wash clothes optimally. She wishes to talk to someone who has used the same model, but doesn’t know anyone who has. The store cannot pester its customers with such requests post purchase, fearing customer irritation. Solution: “Interactive Digital Experience” compiles all customer reviews and comments categorised by brands and models. With these to serve as base it can set up a dialog with store customers and answer their questions and quell their doubts intelligently. It can also frame questions for reviewers to enrich its database. Result: Muskaan can now have a conversation with a virtual assistant who answers all her questions. She finds that fellow users find the interface on the machine easy to use and it also cleans clothes to their satisfaction. Muskaan can now purchase her selected model of washing machine with no apprehension.