2016-05-21 17:38:26 Challenge: Steve had got a pretty good deal of 40% off on purchase of 3 t-shirts in the AI-Mart previous weekend. When he was passing the store on his way to work, he wondered if the offer was still available. But he didn't really have time to go and check in the store. He had previously been frustrated with random promotion messages and emails from the AI-Mart, but wished he would get one now giving information about the said offer. Solution: “Direct to Customer Marketing” uses behavioural analysis and proximity technology to identify customers in the vicinity of the store. It will have a data store of their purchasing behavior and insights about their interests. This will enable it to target the store customers with personalized ads and offer updates. This will be favorable to both customers and retailers. Result: That minute, Steve got a prompt from AI-Mart saying the offer had been modified to 30% off on a purchase of 2 t-shirts. Steve was pleased and decided to purchase the t-shirts in the evening on his way back.