2016-05-21 17:37:47 Challenge: Angelina wants to purchase a new microwave oven. She even has a model picked out in her mind. She wishes to place an order online and doesn’t want to waste time visiting a store. But, she is apprehensive of the fact that the oven might not fit in its dedicated shelf in her kitchen. She doesn't really care for dimensions given in the description. Solution: “Digital Projection Technology” allows 3D images of a product to be projected, so that customers can view it in real dimensions. This helps customer in decision making and can serve a manufacturer as a promotion tool. Result: Angelina realises the oven will indeed not fit in the shelf. Hence she opts for another model of the same company.