2016-05-21 17:44:20 Challenge: Cersei was going through the sales report of his tourism company. She found that the revenue from leisure customers has dropped drastically from previous year. She always believed that there are only two kind of travellers : Business travellers and Leisure travellers. Solution: “Customer Profiling” categorizes the customers based on various factors i.e. demographics, psychographics, travel behaviour, interests, purchasing process, data from current customers etc. This helps in targeting specific customer groups with exclusive offers to attract them. Result: Cersei identified the customer group that was causing loss in revenue by using “Customer Profiling”. She has targeted that segment with special packages based on their interests and hoping to make a good profit.