2016-04-04 19:11:26
Challenge: Joe is a brand freak. He purchases all goods that belong to well-known brands. However, when he was walking past Commercial Street in Bengaluru, he spotted an amazing pair of shoes for which he developed an instant liking. But being passionate about brands, he was apprehensive to buy shoes from an unknown manufacturer. He wants to know if the same pair of shoes are offered by some popular manufacturers.
Solution: “Image-based Search” uses Optical Character Recognition to analyse an uploaded image and can surf available databases for a fuzzy match. It can then trace source of the image, and display the website link. So, if you search for an image of a product, this solution will list all the online retailers which offer the same or a similar product for sale.
Result: Joe took a picture of the shoes and uploaded it. “Image-based Search” listed 3 prominent brands that offered the same design. Joe could now easily place an order for the pair and have them delivered.