2016-05-21 17:40:04 Challenge: Yummy Noodles made a comeback with a new slogan “100% safe”. This was an attempt to pacify the consumers who had been subject to rumors and had a negative impression of Yummy. Even though the sales increased to some extent, they had no way to measure the effectiveness of their campaign. The increase in sales may have been because of entirely different factors. Solution: “Face & Emotion Recognition System” gets its input feed from cctv cameras placed around the target audience. It uses image recognition and behavioural analysis to study their reaction to an event, say an advertisement. It can expertly gauge their response and impact of the ad, and can subsequently project it to larger masses. This is a foolproof technique for marketers to understand their audience, design a campaign and to tweak it to better suit their needs. Result: Yummy can thus use this solution to assess if their comeback campaign has been a success. They can also seek insights to increase its sales through marketing.