Text Analytics

Brand and Market Management

iYantras’ Brand and Market Management solution helps our clients in gaining beneficial insights on where their industry is headed and on what level their market has reached in terms of marketing communication, through customer satisfaction tracking and adhoc surveys. With this information they can develop their business to stay ahead of their competitors.

This solution allows monitoring brands socially with “Named Entity Recognition Technology” which tracks contents anywhere by recognizing the particular organization’s name. Through this our clients can defend their reputation by avoiding negative affluences in every step. This technology enables them to compare and analyze their brand with others in the market based on social media monitoring and consumer sentiments.

It screens and captures all social media contents from online communities, twitter, facebook, blogs, etc and focuses on your product or service’s ratings and reviews, which helps in analyzing to see if the standards of your company is maintained or not. Comments within surveys etc can also be analysed with this technology which directs your marketing and promotes the organization.

Our technology offers insights to formulate business strategies and assists in acting on trends to endorse the business. It also helps our clients to strategically manage brands based on market feedback and also supports them throughout marketing communications.