Bhagavad Gita Chapter 7.20
bahūnāḿ janmanām ante
jñānavān māḿ prapadyate
vāsudevaḥ sarvam iti
sa mahātmā su-durlabhaḥ
Translation
Those whose intelligence has been stolen by material desires surrender unto demigods and follow the particular rules and regulations of worship according to their own natures.