2016-05-21 17:48:37 Challenge: Pierre is a loner and loves going on solo excursions. He has already visited places he wished to. Now he is searching for new and unique places to explore. When browsing on random travel sites, he keeps receiving ads for places already seen, based on his browsing history. Further search reveals tour packages with friends and family. This experience has left Pierre disappointed. Solution: “Personalization & Context-based Services” tailors packaged offerings by service providers to suit the need of individuals and events occurring in their lives. It uses insights from behavioural analysis to provide offerings that will excite and engage its end users. Result: Pierre now browses for places to visit. He gets ads for both places he has visited and places he has not. But, when he ignores the places he has already visited, the website smartly avoids posting them again and gives several more options of new places for solo travellers with appropriate accommodation and travel facilities. He even gets suggestions for adventure sports and other activities he can undertake on his trip.