Proximity Technology uses well placed beacons to locate and identify a person in the vicinity of the target place. This technology finds its application in several industries.
For instance, in retail industry, stores can locate their potential customers when they are in the neighbourhood and target them with personalized advertisements. In tourism industry, service providers can engage their customers by providing location specific deals. Say, a customer is shopping in a store and there is a musical concert in the theatre next door. The service provider can lure them with exciting offers and then claim a margin from the theatre.